Signify, the leading brand in global lighting, has signed Aylin Alpay, an experienced figure in the field, to be responsible for marketing operations in Turkey.
Signify (Euronext: LIGHT), the world leader in lighting, announced the signing of Aylin Alpay, who is currently director of Marketing and Retail Development at Whirlpool Corporation, to be in charge of marketing operations in Turkey.
Alpay graduated from Marmara University, Department of Business Administration in 2003 and started his business life in Beko between 2003 and 2005 in charge of Television Category Overseas Market sales. In 2005, Alpay was the Product Manager at Samsung Electronics and in 2009 he worked as a Category Manager in the Home Electronics department at Metro Cash&Carry. Later, in 2012, after serving as Group Marketing and Sales Manager in the Digital Imaging category at Sony Eurasia, he played an important role in the creation of his strategic plans as Marketing and Retail Development Director at Whirlpool Corporation.
Aylin Alpay has achieved successful work with many projects in the field of retail. Alpay Signify will be responsible for marketing activities in Turkey.
